Coffee and Starbucks Essay Example for Free

Coffee and Starbucks moveThen.. First Starbucks opened in SeattleWashington. March 30, 1971 Jerry Baldwin English teacher Gordon Bowker-Writer Zev Seigl-History teacherThen Entrepreneur Howard Schultz conjugated the company in 1982. Director of retail operations andmarketing. Ideas of copeing beverages.Then April, 1984 first store to sellbeverages was opened. Served 400 customer- over the 250customer average at their best score. II Giornale Acquires Starbucks. Howard Schultz- Starbucks presidentand CEO.Now publics premier roaster and retailerof specialty hot chocolate. 8,812 company-owned stores. 7,812 l covernsed stores in more than50 countries.Now yearbook sales of about US$14.89 one million million million. Sell Whole bean cocoa, GroundCoffee, pastries, beverages andcoffee related products. missionary station Statement1990- October 2008Establish Starbucks as the premierpurveyor of the finest coffee in theworld while maintaining ouruncompromising principles as wegrow.Vision Starbucks Digital Network, inpartnership with YahooIts vision is to provide best cup ofcoffee to include providing the bestdigital experience. They are nowoffering music among choices fromtheir digital network.Opened with Tata worldwide beverages.(50-50)% partnersFirst In Mumbai, October 19, 2012Now 54 stores in Four cities (in 17months) CEO of TATA Starbucks is AvaniSaglani Davda. Starbucks also perplex source to coffeebeans from Kodagu (Karnataka) Opened with investment of US$66 billion.EthicsStarbucks and Shared Planet is moveto doing business responsibly. A betterway to help each other and planet.SWOTAnalysisStrengths pencil lead retailer and roaster forbrand specialty coffee in the world. Known for providing superiorproducts and services. Number 7 on Fortune Magazines100 best companies to work for. Consistent high quality of service. limited no. of strong competitors. High market share and marketgrowth.Weaknesses High prices because of qualityingredients used. Starbucks re fuses to guaranteethat milk, beverages, chocolate,ice cream and baked goods sold inthe companys stores are free ofgenetically- modified ingredients. warm presence in U.S. more thanthree quarters of its cafes locatedin the domestic market. In tell apart to reduce business risk,expansion is needed.Opportunities High growth of economy andmarket in Indonesia, especially inurban areas. Could diverse their product notonly in coffee. The potential employees areeducated peoples which piddle iteasier to train them. Strong financial support.Threats Competitors and copycat couldpose potential threats. Sentimental issues to the badeffect of coffee from society. Global financial crisis-makepeople tend not to spend. Exposed to rises in the cost ofcoffee and dairy products.CompetitionCompany FinancialReport Revenue US$14.89 Billion Operating Income US$325.4Million Net Income US$8.8 Million Total assets US$11.5167 Billion Total Equity US$4.48 BillionConclusion Summary Strengths OpportunitiesThre ats Conclusion WeaknessesOverpriced coffee. Health concerns regarding caffeine andcaloric intake. Main focus on expansion rather thaninternal improvement. Total revenue of $10.7 billion in 2010. Starbucks has added an average of twostores on a daily basis since 1987.