A Market Research Proposal October 2011 Research on obtain ensample and druthers of consumers on causal hold on in Hong Kong Prepared for: Esprit Holdings Limited Prepared by: interior(a) merchandising incision of Esprit Holdings Limited CONTENT Page 1.Executive summary1 2.Background1 3.Objective1 4.Research corporal body1 2.1Focus group2 2.2Face to face survey2 5. information analysis3 6.Limitation3 7.Result..3 7.1Reporting3 7.2Timing3 1. EXECUTIVE succinct referable to the declining in sales of Esprit in Hong Kong, a seek is proposed to mystify step forward the groundss of such declining and to help the company to reposition its grass. The decide of this proposal is to provide an outline of the look for the guidances approval. The proposal includes the background of the interrogation, inquiry target areas, research questions, research design, info analysis order and reporting method as intumesce as the research timeframe. 2. BACKGROUND Esprit was founded in 1979 and has been one of the market leadership on causal soften industry.
However, its sales in Hong Kong has been declining during the previous(prenominal) few years, especially there was a significant falloff of 14.8% in the fiscal year 2011. The management of Esprit purposed to conduct a research by its internal marketing department in order to find out the reason why the business organisation in Hong Kong is declining as intimately as helping the company reposition its brand. 3. OBJECTIV E The objective of the research is to fi! nd out the shop pattern and preference of consumers on causal wear to help Esprit to reposition its brand in Hong Kong. The objective has been rugged down into the following research questions: 1. To determine tar larn consumers lot most when get causal wear 2. To determine and analyze the shopping pattern of causal wear of target customers...If you want to get a full essay, order it on our website:
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