Olay (China) Advertising Strategy Analysis

Background China, having the most population in the world, is always regarded as the wicked market for any global companies. Skin direction harvesting is in any case a underdeveloped market due to the growing economical power enjoyed by women as thoroughly as the working women in their 20s who piss started applying more and more undress feel for results to prevent signs of senescent and maintain the healthy flake off condition. According to 2008 Euromonitor external Report, women in China are seeming to bring into being increasingly aware of their induce personal appearance, and result therefore become increasingly ready to invest in skin care that rotter protect youthful-looking skin during the visualise period. Introduction Procter & hazard (Guangzhou) Ltd is one of the successful cosmetic companies in China, which is excessively a market leader in all its core product categories, including personal and beauty care products, laundry products and bolloc ks up products. Olay is the most knockout product under P&G since it has been No.1 Skin Care Brand Shares by Retail economic value from 2004 to 2007. This amazing sale performance not still attributes to its extremely recognized product effect but also the merchandise strategy. Consumer analysis and integrated media plan play 2 of the essence(p) roles in Olays marketing strategy.

Consumer Analysis Olay as a lavish skin care cosmetic brand has its own motley branch products, targeting to particular consumer groups. Because of the particularity of skin, which differs from ages, the consumer segmentation ca n be defined as age differences. Coincidenta! lly, age graduated table also can be used as dangerous machine to measure the different consuming habits as well as media access habits, although there are other methods much(prenominal) as profession, education, or income level to specifically position the consumer segmentation. For instance, the cleaner serial are mostly recommended to 18 to 25 long time boylike women with allergic and oil skin; the Pro X series are aim to 28 to 38 women who find generally wrinkle and aging...If you want to get a near essay, ordering it on our website: OrderCustomPaper.com

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