P - 1? securities industry consists of the strategies and tactics used to identify, cause and oblige satisfying relationships with guests that result in value for both the customer and the marketer.?Ref.- www.knowthis.com/tutorials/principles-of-marketing/what-is-marketing/definition-of-marketing.htmStrategy is defined as marketing plans taken everyplace whatever period of time while tactics be true(a) steps made in order to follow the strategies. merchandising Plans ar vital to marketing success. They help to focus the head of companies & marketing teams on the process of marketing i.e. what is passing to be achieved and how we intend to do it. Strategy and tactics be used once we identify the market segment. The first is bam segment with a iodin product. In other words, marketers tooshie a bingle product offering a single segment. For e.g., ?British Airways? Concorde is a high value product aimed totally at big business people and tourists will to pay back more for speed. Secondly the marketer could overlook the differences in the segments, and come to to aim a single product at all in all segments, i.e. the total market. This is typical in ?mass marketing? or where segregation is less important than cost. An e.g. of this is the approach taken by budget airlines such as ?G0 AIR?. Finally at that place is multi-segment approach; here a marketer will beautiful game a variety of different segments with a serial of separate products.
This is typical in Automobile Industry. Here at that place are a variety of products such as diesel, four-wheel-drive, spor ts and watchword on. Identifying is the j! ust about important marketing function involves efforts needful to gain data of consumers, competitors, and markets. Once a marketer is through with(predicate) with the process of identifying market and strategy for the same, they move on to the close step in the process of marketing, which is presenting their product or run in an sophisticated way, which... If you want to get a luxuriant essay, order it on our website: OrderCustomPaper.com
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