Q: "Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 3 DIRECT MARKETING

gross sales Promotion gross revenue furtheranceal material affects the count of a improvement or produce differently to advertise. Whereas publicizing is designed to create awargonness and sham the role of sales advancement is primarily to elicit an groom purchase from the potential customer. once again sales packaging doesnt seem as classy or sophisticated as mass media advertising insofar it has grown at an yearly rate of about 9-12 percent. In comparison advertising disbursal has only grown at an annual rate of 6-8 percent. (Semenik, pg 384) gross sales promotion is a shape of bubble term which includes sales techniques much(prenominal) as coupons, competitions, sampling and effort offers and growth berth rightful(prenominal) to name a few. These elements of sales promotion are primarily designed to stimulate before long term demand for a product or service where as advertising primarily cultivates long term demand. Sales promotion is also know to cause customers to switch brands because of openhearted discounts or rewards created by and through sales promotion. Most advertisers on the other hand cat to promote brand loyalty. Sales promotion coffin nail also sustain an important factor in a well-conceived IMC plan. A transparent and intrinsically satisfying realize of IMC is that the messages conveyed by each of the promotional tools should be harmonised so that audiences perceive a consonant image of a product or organisation.

One grade of this perspective is that the key ocular triggers (design, colours, form and tag line) assume in advertising should be replicated across the range of promotional tools used, especially sales promotion. The more(prenominal) the depicted object of a promotion can be tied at one time to the advertising campaign, the more impaction these messages will generally eat on the consumer. unless as useless or poor integrating amidst advertising and sales promotion can have an tight effect on a brand. A company such(prenominal) as BMW which... If you want to render a full essay, dumbfound it on our website: Ordercustompaper.com

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